In the world of marketing, the internet and other digital assets present a disruptive technology to the traditions of measured marketing. Lead Generation is now both a buzz phrase and a tactic that has incredible benefits when implemented within a well thought out marketing strategy. In many client meetings, I have seen the gamut of lead generation strategies, some very sophisticated and others not. Some strategies are supported by a clear marketing objective, strong brand loyalty, focused lead nurturing systems, and a measured return on investment through the sales funnel. I’ve also seen companies just using the Lead Gen buzz phrase without having a strategic plan, brand presence or lead nurturing system in place.

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