One of the biggest marketing mistakes made is when advertisers feel they have to convey everything about their product in their marketing. Whether it is in a magazine or online ad, radio or television, marketers continue to think that the best way to get the biggest bang for their buck is to include as many words as space allows. The opposite is actually true.

Copyright © 2025 Federal News Network. All rights reserved. This website is not intended for users located within the European Economic Area.