Federal News Radio has told you about Text4Baby, a program developed by the Department of Health and Human Services and private companies to provide text updates to expecting parents.

Mothers-to-be learn about the growth of their baby and how they can improve their own health.

The New York Times reports that the concept of Text4Baby is not notable in itself — it’s the fact that the program truly executed the private-public model.

HHS CTO Todd Park has now assembled a Text4Baby task force to examine how the program could serve as a model for other efforts – like smoking cessation or fighting obesity.

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