Amtower Off-Center

Marketing tactics for the end of FY2021

Chris Parente of StoryTech Consulting joined host Mark Amtower on this week's Amtower Off Center to discuss end-of-fiscal-year marketing tactics for federal co...

July 21, 2021 6:57 am

< a min read

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Chris Parente of StoryTech Consulting joined host Mark Amtower on this week’s Amtower Off Center to recap end-of-fiscal-year tactics discussed on a recent IDEATION Zoom meeting. IDEATION is a community at Government Marketing University with a twice weekly Zoom meeting for GovCon marketing professionals.

Head shot of Christopher Parente — Christopher Parente, founder, StoryTech Consulting

Tactics discussed included:

Targeted LinkedIn InMail campaigns;
Using your company blog to highlight apps and/or features of your product;
Collecting “wish list” intel from your BD staff to remind customers of their wish-list items as end-of-FY approaches; and
Using FAQs to fine tune messaging and content.