Government Marketing University

  • Episode 1: Insider Tips For Marketing to Senior Government Executives

    Do you ever wonder how your marketing efforts are connecting with your government customers? Hear from 5 former federal senior IT and acquisition executives what marketing tactics work and don’t work only on “Market Chat” – a new program brought to you by Government Marketing University “Market Chat’ brings clarity to the clutter in government marketing.

  • Episode 2: Tips From The Pros For Strengthening Your Government Marketing

    Four leading government marketing pros offer tips and insights on how to strengthen your government marketing efforts. Topics include events, budgets, brand vs. lead gen, GAIN 2016, mentoring, and more.

  • The 2016 GAIN conference

    Kimberly Hancher, partner at Deep Water Point, and Virtual Marketing LLC President Lou Anne Brossman join host Mark Amtower to discuss the upcoming GAIN 2016 conference in Leesburg Virginia. August 29, 2016

  • Episode 3: Communication and Collaboration Insight from Federal Senior Procurement Officers

    In this episode of Market Chat!, we will hear how federal acquisition officials are trying to improve their engagements and relationships with the vendor community as well as how marketing figures into the federal procurement process. Our guests will be three senior-level procurement executives who oversee large federal procurement programs.

  • Episode 5: Marketing Best Practices for State and Local Government

    In this episode of Market Chat!, we will talk with three public sector marketers who have unlocked the secrets of successfully marketing to state and local governments.

  • Hot topics in government marketing

    What is the state of government marketing? Find out when Lou Anne Brossman of Government Marketing University joins host Mark Amtower on this week’s Amtower Off Center. September 18, 2017

  • Episode 7: How to successfully market to government during a CR

    In this episode of Market Chat!, we will hear from three former federal executives about how CRs impact the government procurement cycle — and your government marketing campaigns. Hear important insights into how marketers can better plan and execute their messaging campaigns when budgets are tight and future funding is uncertain.

  • Episode 8: Winning federal business takes an orchestra!

    On this episode of Market Chat, we’ll cover 3 steps to organize and launch a successful capture team.

  • “The more things change…”

    Lou Anne Brossman and Anne Marie Clark, members of the faculty at Government Marketing University, discuss content marketing, media and public relations, and the role of subject matter experts, when they join host Mark Amtower on this week’s Amtower Off Center. March 5, 2018

  • Episode 9: Winning federal business with small agencies

    In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.