Government Marketing University

  • Episode 17: A chat with government marketing thought leaders

    In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders.  They shared insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events and how to use LinkedIn for your government marketing reach.

  • Recent trends in GovCon marketing

    Brian Chidester of OpenText, joins host Mark Amtower on this week’s Amtower Off Center to discuss current trends in GovCon marketing, including how events and digital platforms should be used as part of a company’s overall marketing plan.

  • Episode 15: Get your digital and social media groove on

    This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an…

  • Episode 14: How to leverage customer experience as a tool for government marketing (and gain customer loyalty)

    We are talking about “The Customer Journey”.  If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way. 

  • GovCon marketing and the 2019 event landscape

    What is the GovCon event landscape for the rest of 2019? Find out when Snowflake’s Rita Walston, Government Marketing University’s Lou Anne Brossman and Sage Communications’ Larry Rosenfeld join host Mark Amtower on this week’s Amtower Off Center.

  • Episode 13: Get in the game of multi-partner marketing with distributors

    Today we are going to be talking about Public Sector Distributors to ensure our listeners have a good understanding of the channel ecosystem and how best to take advantage of many offering they have you may not be aware of.

  • Successfully marketing to government entities

    Lou Anne Brossman, founder and president of Government Marketing University, discusses how her program connects and uplifts companies and entrepreneurs that market directly to the federal government.

  • Episode 12: Marketing IT Service Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs

    If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market Chat.

  • Episode 11: Cybersecurity – become a cybersecurity thought leader

    In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.

  • What to do in Q1 FY19

    Government Marketing University’s Lou Anne Brossman and Rita Walston of the immixGroup join host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of topics germane to GovCon marketing professionals. October 8, 2018