Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon

Amber Hart is the Co-Founder and Co-Owner of The Pulse of GovCon, a boutique market intelligence firm that specializes in Government Contracting storytelling. As a skilled Federal Business Developer with over ten years’ experience selling to the Federal Government, Ms. Hart’s honesty and desire to invoke Federal procurement change makes her a breath of fresh air in a convoluted and cumbersome industry. She received her Bachelor’s in Conflict Analysis and Resolution & Global Affairs from George Mason University (GMU), where she is an active alumna and is currently a Board Member of Women In Technology (WIT).

Ms. Lisa Shea Mundt is the Co-Founder and Co-Owner of The Pulse of GovCon, a boutique market intelligence firm. She received both her Master’s and Bachelor’s in Writing, Rhetoric, and Technical Communication (WRTC) from James Madison University (JMU). As a Lean Six Sigma Green Belt and CF APMP, she is a coveted Proposal Consultant who applies her ten years of federal procurement experience in the formulation of strategic, comprehensive, and compelling proposals for a wide array of Government Contractors. Ms. Mundt uses her experience to help manage the strategic direction of The Pulse.

Lou Anne Brossman is the CEO and Founder of Government Marketing University. She has over 30 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market (Juniper Networks, immixGroup, EMC). Her roots are in the manufacture world which enables her to better understand and relate to the corporate issues all government marketers are facing. She is a sought-out speaker on Government Marketing Best Practices and is well recognized and respected for her ability to drive Thought Leadership campaigns on relevant federal, state and local government policies and mandates. Lou Anne has served on numerous boards including immixGroup and Trezza Media and was a founding member of the Women’s Center Executive Council. Lou Anne was honored with the Heroines in Technology award presented by Women In Technology and she was the recipient of the ACT IAC Dedication to Making a Difference award.

Lou Anne founded Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. For more information about Government Marketing University, visit www.governmentmarketinguniversity.com.

Steve Watkins is Chief Content Officer at Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing.

He launched Watkins Communications in 2015, providing a variety of tailored communications and consulting services to clients in the federal marketplace and offering expertise in all varieties of content platforms, including live events, webcasts, white papers, video, social media, bylined articles, blogs, and issue briefs.

Prior to launching Watkins Communications, Steve served 15 years as the editor of Federal Times, a leading media brand serving the federal management community, Congress and contractors. Under Steve’s leadership, Federal Times won more than three dozen national and regional peer-reviewed awards for journalism excellence in the categories of investigative reporting, news analysis and government coverage. He is a frequent speaker and moderator at events focused on federal management and technology. As editor, Steve transformed the Federal Times editorial brand from a legacy subscription-based publication into a modern business-to-business model focused on the federal management community. Steve repositioned Federal Times to become a robust digital brand with an emphasis on federal modernization and a platform for thought leadership on federal management issues. During Steve’s tenure, Federal Times consistently ranked No. 1 or No. 2 nationally as the “Top Federal Publication Read” by Market Connections Inc., which began conducting federal market research studies in 2011.