Insight by Government Marketing University

Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year

This content is provided by Government Marketing University.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests, and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state, and local audiences.

Hear from federal sales executives who are thought leaders in our space. They will share their insights on 3 important areas for successful federal sales and marketing organizations.

1. What is their expert advice for standing up a federal sales organization from the ground up?
2. What are the “must haves” and what are their lessons learned if they were to do it again?
3. What are they and their organizations doing now to prepare for federal end of year coming up on September 30th? They will share tips + techniques that they’ve learned over the years for ensuring a busy “busy season”. Discussion will include the critical role that marketing plays in their end of year success of pipeline growth.

They will also share how they’ve successfully engaged with their marketing team to ensure that everyone has the same vision and focus. Perfecting the dance between Sales and Marketing is vital to overall federal sales success.

GMarkU has assembled an esteemed group of extremely knowledgeable individuals with many years of experience who will share their insight on these topics during this episode of Market Chat, Bringing Clarity to the Clutter in Government Marketing.

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Featured speakers

  • Clark Campbell

    Regional Vice President, Tanium

  • Erin Hawley

    Vice President, Federal, Instabase

  • Lou Anne Brossman

    Founder and Strategic Advisor, Government Marketing University

  • Stephanie Geiger

    Co-Founder and Executive Vice President, Government Marketing University