Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year

Clark Campbell is the Vice President for Federal Civilian at Tanium. He has three decades of experience with enterprise software companies, solely focused on Public Sector sales. As the Vice President for Tanium’s Civilian line of business, he leverages the lessons learned and best customer practices to ensure continued technology advances to our country’s most important entity, the Public Sector.

His career has evolved through all the roles in the complete sales life cycle. From starting in inside sales, to being an individual field contributor to then becoming an executive at large, medium size and small start-up companies. This includes a decade at Oracle, then immediately followed by starting from scratch, a Public Sector sales team at a 35 person start-up that focused on cyber hygiene for a dozen years.

Erin Hawley is currently serving as the Vice President for Federal at Instabase, helping federal organizations drive transformation by unlocking unstructured data with deep learning in the Instabase automation platform.

Ms. Hawley is highly skilled in developing an encompassing business strategy to facilitate scalable growth of start-ups launching into the public sector. Prior to Instabase, Ms. Hawley led the sales and marketing strategy for technology leaders including DataRobot, Cloudera, and Composite Software (Cisco acquired) and has been a top performer in each of those organizations as they propelled their market growth and execution into the public arena.

Lou Anne Brossman is the Founder and President of Government Marketing University. She has over 30 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market (Juniper Networks, immixGroup, EMC). Her roots are in the manufacture world which enables her to better understand and relate to the corporate issues all government marketers are facing. She is a sought-out speaker on Government Marketing Best Practices and is well recognized and respected for her ability to drive Thought Leadership campaigns on relevant federal, state and local government policies and mandates. Lou Anne has served on numerous boards including immixGroup and Trezza Media and was a founding member of the Women’s Center Executive Council. Lou Anne was honored with the Heroines in Technology award presented by Women In Technology and she was the recipient of the ACT IAC Dedication to Making a Difference award.

Lou Anne founded Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. For more information about Government Marketing University, visit www.governmentmarketinguniversity.com.

Stephanie Geiger has 16+ years of experience in U.S. Public Sector marketing with various leadership roles at Professional Services firms, Value-Added Resellers, and Original Equipment Manufacturers (OEMs). Most recently she held the role of Senior Vice President of the Virtual Marketing Division at Sage Communications. There she directed the strategy, planning, and implementation of integrated public sector marketing campaigns for technology companies and government contractors.

In 2015 Geiger helped to co-found Government Marketing University, filling the need for a marketplace of knowledge to support professionals responsible for marketing and selling into the U.S. Public Sector. Her passion is for helping to enable others in expanding their knowledge and gain in-depth insight into this unique marketplace. As Executive Vice President, she leads the company's business operations, setting the annual strategic plan to ensure the mission of "For the People. By the People" remains at the forefront of all that Government Marketing University brings to this amazing community.

She is a member of the American Marketing Association (AMA), James Madison University Alumni, die hard CAPS fan and lover of travel and great food.