lou anne brossman

  • Episode 12: Marketing IT Service Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs

    If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market Chat.

  • Episode 11: Cybersecurity – become a cybersecurity thought leader

    In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.

  • What to do in Q1 FY19

    Government Marketing University’s Lou Anne Brossman and Rita Walston of the immixGroup join host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion of topics germane to GovCon marketing professionals. October 8, 2018

  • Episode 10: Bridging the gap between IT and healthcare

    In this episode of Market Chat! you will learn all about the Federal Health IT market.  We will talk bridging the gap between IT and Healthcare.  Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.

  • Episode 9: Winning federal business with small agencies

    In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.

  • “The more things change…”

    Lou Anne Brossman and Anne Marie Clark, members of the faculty at Government Marketing University, discuss content marketing, media and public relations, and the role of subject matter experts, when they join host Mark Amtower on this week’s Amtower Off Center. March 5, 2018

  • Episode 8: Winning federal business takes an orchestra!

    On this episode of Market Chat, we’ll cover 3 steps to organize and launch a successful capture team.

  • Episode 7: How to successfully market to government during a CR

    In this episode of Market Chat!, we will hear from three former federal executives about how CRs impact the government procurement cycle — and your government marketing campaigns. Hear important insights into how marketers can better plan and execute their messaging campaigns when budgets are tight and future funding is uncertain.

  • Hot topics in government marketing

    What is the state of government marketing? Find out when Lou Anne Brossman of Government Marketing University joins host Mark Amtower on this week’s Amtower Off Center. September 18, 2017

  • Episode 6: End of Year Buying Marketing Hype – FACT or FICTION?

    In this episode of Market Chat!, we will talk with 3 federal executives to pick their brains on what really happens inside of a federal agency during the end-of-year buying season.