GovCon marketing and the 2019 event landscape

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Head shots of Walston, Brossman and Rosenfeld
Left to right: Rita Walston, Lou Anne Brossman and Larry Rosenfeld

This week on Amtower Off Center, host Mark Amtower interviewed Rita Walston, director of Federal Marketing at Snowflake; Lou Anne Brossman, co-founder and CEO of Government Marketing University; and Larry Rosenfeld, co-founder and CEO of Sage Communications, regarding the fall 2019 event-scape and the ever-evolving marketing tools available to GovCon marketers.

Topics include:

  • marketing tools from the 1980s forward,
  • the role of social media in GovCon,
  • how the market is till predicated on real relationships, and
  • upcoming events.

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