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GovCon marketing and the 2019 event landscape
What is the GovCon event landscape for the rest of 2019? Find out when Snowflake's Rita Walston, Government Marketing University's Lou Anne Brossman and Sage Co...
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This week on Amtower Off Center, host Mark Amtower interviewed Rita Walston, director of Federal Marketing at Snowflake; Lou Anne Brossman, co-founder and CEO of Government Marketing University; and Larry Rosenfeld, co-founder and CEO of Sage Communications, regarding the fall 2019 event-scape and the ever-evolving marketing tools available to GovCon marketers.
Topics include:
- marketing tools from the 1980s forward,
- the role of social media in GovCon,
- how the market is till predicated on real relationships, and
- upcoming events.
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