Insight by Government Marketing University

Episode 25: Trending versus Trendy in the Federal Government

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests, and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state, and local audiences.

As marketers strive to ensure their marketing campaigns are resonating with their government prospects and customers and it’s important that they map to the Mission of Government.

From tech startups to large enterprise tech leaders and everyone in between, Market Chat helps companies walk away with new knowledge on ways to increase your company’s thought leadership around your products and services.

In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.

On this Episode of Market Chat, we will discuss:

  • What’s happening on Capitol Hill – how to follow the money for 2023 success.
  • Federal technology outlook: Cyber, AI, Blockchain, Data Analytics and more!
  • Industry thought leaders’ perspectives on where to focus our sales and marketing efforts in 2023.

Apply what you’ll learn from this Market Chat to become more knowledgeable on trends and technology that federal government buyers are watching to make better marketing and sales decisions and have your company viewed as a B2G thought leader.

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Featured speakers

  • Tom Suder

    CEO, Advanced Technology Academic Research Center (ATARC)

  • Tom Mahoney

    Vice President, Public Sector Marketing, TD Synnex Public Sector

  • Jeffrey Wolinsky

    Director of Federal & National Sales, WTOP | Federal News Network | 2060 Digital

  • Stephanie Geiger

    Co-Founder and Executive Vice President, Government Marketing University