Steve Watkins

In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security. 

This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an…

We are talking about “The Customer Journey”.  If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way. 

If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market Chat.

In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.

In this episode of Market Chat! you will learn all about the Federal Health IT market.  We will talk bridging the gap between IT and Healthcare.  Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.

In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.

In this episode of Market Chat!, we will hear from three former federal executives about how CRs impact the government procurement cycle — and your government marketing campaigns. Hear important insights into how marketers can better plan and execute their messaging campaigns when budgets are tight and future funding is uncertain.

In this episode of Market Chat!, we will talk with 3 federal executives to pick their brains on what really happens inside of a federal agency during the end-of-year buying season.

In this episode of Market Chat!, we will talk with three public sector marketers who have unlocked the secrets of successfully marketing to state and local governments.