Episode 10: Bridging the gap between IT and healthcare
July 27, 2018 9:18 am
2 min read
This content is provided by Government Marketing University.
Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.
Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.
As marketers strive to ensure their marketing campaigns are resonating with their federal prospects and customers and it’s important that they map to the Mission of Government. This is especially true with agencies that are focused on Health IT initiatives.
If you are just entering the health IT market or have been marketing to agencies focused on Health IT for a while you will walk away with new knowledge on ways to increase your company’s awareness within federal Health IT.
In this episode of Market Chat! you will learn all about the Federal Health IT market. We will talk bridging the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.
What is Health IT and why should government sales and marketers market to them?
What Health IT topics are of most interest to buyers and how to ensure your Health IT messaging will resonate.
What are marketing best practices when ensuring your company’s Health IT solutions are top of mind with your audience?
If you are just entering the health IT market what is the best the way to increase your awareness?
Where do Health IT buyers go for IT information? Events? Case Studies? Email? Social Media?
Apply what you’ll learn from this Market Chat to make better decisions and increase your company’s government win probability with Health IT focused agencies.
Ms. Caro currently is a Partner at Deep Water Point and is responsible for the Health IT horizontal across all clients from small businesses, to product companies to large businesses.
Ms. Caro has over 34 years of experience with civilian and defense agencies as well as state governments in the management, analysis, design, development, and implementation of large-scale automated financial, health, and related mission critical information systems. For the past 8+ years Ms. Caro was the Health Solutions Vice President for Northrop Grumman. She was responsible for 500M in business delivering health solutions to federal, state, commercial and international customers. Key solution areas included population health, benefits management, health data integration and analytics, and innovative health and science solutions. She was also responsible for developing a comprehensive health business strategy, managing personnel, operations, profit and loss and program execution for the business. Prior to joining Northrop Grumman, Ms. Caro was vice president for Federal Healthcare at CGI (formerly American Management Systems (AMS)) where she worked for ten years. She had responsibility for the management, development and execution of programs for all federal agency customers as well as state Medicaid offerings. Ms. Caro started her career at AMS managing teams performing federal financial management implementations for numerous civilian agencies. Prior to joining AMS, Ms. Caro held senior positions at Decision Systems Technologies, Inc. and RJO Enterprises where she focused on a wide range of federal customers. Ms. Caro earned a double bachelor’s in applied mathematics and administrative and management science from Carnegie Mellon University and a master’s degree in business administration from The George Washington University. She has been involved with several professional organizations including Women in Technology, the Health Information and Management Systems Society, the Industry Advisory Council, America’s Health Insurance Plans. She serves on the board of directors for several organizations including the American Red Cross and Easter Seals and was recognized by the March of Dimes Heroines of Washington with a Lifetime Achievement Award in 2016.
Partner & SVP, Public Relations, Sage Communications
Julie Murphy is a government thought leader in Public Relations and Social Media disciplines. She brings strength in helping enterprise technology organizations improve their acceptance in the public-sector market. Julie has spent 20 years specializing in technology and telecommunications companies selling into B2G and B2B markets. Julie is a regular convener of industry conversation within cybersecurity, cloud computing, network management, Internet of Things, Health IT and Big Data.
Julie sits on the board of March of Dimes and has held several leadership positions with Women in Technology. Julie is the recipient of the prestigious American Marketing Association “M” Award and was named an international finalist for PR News’ Person of the Year in 2017. She speaks regularly at PR conferences, including PR News, DC PR Summit, Mid-Atlantic Marketing Summit, IABC, as well as at universities including George Mason University and Catholic University.
President and Founder, Government Marketing University
Lou Anne Brossman has over 30 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market (Juniper Networks, immixGroup, EMC). She is a customer-centric, solution-oriented marketer. She has in-depth knowledge of product and services branding, communications and strategic planning and is committed to increasing client's competitiveness, market share and profitability.
She is a sought-out speaker on Government Marketing Best Practices and is well recognized and respected for her ability to drive Thought Leadership campaigns on relevant federal, state and local government policies and mandates. Lou Anne has served on numerous boards including immixGroup and Trezza Media and was a founding member of the Women’s Center Executive Council. Lou Anne was honored with the Heroines in Technology award presented by Women In Technology and she was the recipient of the ACT IAC Dedication to Making a Difference award. In 2017 Lou Anne was a finalist for “2017 Women Business Owner of the Year” in the National Association of Women Business Owners and was named a “2017 Trending 40 Federal Entrepreneurs and Innovators.
Lou Anne started Virtual Marketing in 2008 after realizing there was a need for experienced hands-on “virtual” government marketing experts who could provide an economical way for companies to have winning government marketing programs. She most recently launched Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place.
Chief Content Officer, Government Marketing University
Steve Watkins is Chief Content Officer at Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing.
He launched Watkins Communications in 2015, providing a variety of tailored communications and consulting services to clients in the federal marketplace and offering expertise in all varieties of content platforms, including live events, webcasts, white papers, video, social media, bylined articles, blogs, and issue briefs.
Prior to launching Watkins Communications, Steve served 15 years as the editor of Federal Times, a leading media brand serving the federal management community, Congress and contractors. Under Steve’s leadership, Federal Times won more than three dozen national and regional peer-reviewed awards for journalism excellence in the categories of investigative reporting, news analysis and government coverage. He is a frequent speaker and moderator at events focused on federal management and technology. As editor, Steve transformed the Federal Times editorial brand from a legacy subscription-based publication into a modern business-to-business model focused on the federal management community. Steve repositioned Federal Times to become a robust digital brand with an emphasis on federal modernization and a platform for thought leadership on federal management issues. During Steve’s tenure, Federal Times consistently ranked No. 1 or No. 2 nationally as the “Top Federal Publication Read” by Market Connections Inc., which began conducting federal market research studies in 2011.