Insight by Government Marketing University

Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies

This content is provided by Government Marketing University.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companies are tuning their AI marketing messages to address evolving government needs and challenges. Industry vendors will learn:

  • What the federal AI marketplace looks like today and where it is heading
  • What are some common AI challenges and needs among federal agencies
  • How some systems integrators/consulting firms are shaping their AI messaging
  • How to stand out in a crowded federal AI marketplace

Whether you are new to the government market or have been marketing to the public sector for a long time, this episode will arm you with helpful insights that will help improve your AI marketing success.

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Panel of experts

  • Steve Babitch

    Director of the Artificial Intelligence Portfolio, Technology Transformation Service (TTS), GSA’s Federal Acquisition Service

  • Andrew Bowman

    Business Communications Lead, SAIC

  • John Conley

    Thought Leadership & Content Marketing Lead, Accenture Federal Services

  • Lorna Joseph

    Marketing Director, Booz Allen

  • Lou Anne Brossman

    CEO and Founder, Government Marketing University

  • Steve Watkins

    Chief Content Officer, Government Marketing University

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