Marketing tactics for the end of FY2021

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Chris Parente of StoryTech Consulting joined host Mark Amtower on this week’s Amtower Off Center to recap end-of-fiscal-year tactics discussed on a recent IDEATION Zoom meeting. IDEATION is a community at Government Marketing University with a twice weekly Zoom meeting for GovCon marketing professionals.

Head shot of Christopher Parente
Christopher Parente, founder, StoryTech Consulting

Tactics discussed included:

  • Targeted  LinkedIn InMail campaigns;
  • Using your company blog to highlight apps and/or features of your product;
  • Collecting “wish list” intel from your BD staff to remind customers of their wish-list items as end-of-FY approaches; and
  • Using FAQs to fine tune messaging and content.

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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