In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders. They shared insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events and how to use LinkedIn for your government marketing reach.
Brian Chidester of OpenText, joins host Mark Amtower on this week's Amtower Off Center to discuss current trends in GovCon marketing, including how events and digital platforms should be used as part of a company's overall marketing plan.
Today we are talking about Social Media in Government. How’s your digital and social media strategy working for you? Are you getting the results you’re looking for?
We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.
What is the GovCon event landscape for the rest of 2019? Find out when Snowflake's Rita Walston, Government Marketing University's Lou Anne Brossman and Sage Communications' Larry Rosenfeld join host Mark Amtower on this week's Amtower Off Center.
Today we are going to be talking about Public Sector Distributors to ensure our listeners have a good understanding of the channel ecosystem and how best to take advantage of many offering they have you may not be aware of.
Lou Anne Brossman, founder and president of Government Marketing University, discusses how her program connects and uplifts companies and entrepreneurs that market directly to the federal government.
If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market Chat.
In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.
Government Marketing University's Lou Anne Brossman and Rita Walston of the immixGroup join host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion of topics germane to GovCon marketing professionals. October 8, 2018
In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.
Lou Anne Brossman and Anne Marie Clark, members of the faculty at Government Marketing University, discuss content marketing, media and public relations, and the role of subject matter experts, when they join host Mark Amtower on this week's Amtower Off Center. March 5, 2018
On this episode of Market Chat, we’ll cover 3 steps to organize and launch a successful capture team.
In this episode of Market Chat!, we will hear from three former federal executives about how CRs impact the government procurement cycle — and your government marketing campaigns. Hear important insights into how marketers can better plan and execute their messaging campaigns when budgets are tight and future funding is uncertain.