“The more things change…”

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(This show originally aired on February 5, 2018)

This week on Amtower Off Center, host Mark Amtower celebrates starting his 12th year on Federal News Radio with two industry marketing veterans, Lou Anne Brossman and Anne Marie Clark of Government Marketing University.

Group photo
(L-R) Lou Anne Brossman, Mark Amtower, and Anne Marie Clark

The show’s theme, “The more things change…” addresses several facets of marketing to the government, including:

  • content marketing and the evolution of the formats where content can be offered.
  • the rise of account/agency-based marketing (ABM).
  • media relations and PR, and the value it still brings to the table despite  the “democratization” of media by venues like YouTube.
  • events, including both large and small, and how large events have given way to smaller, more focused events.
  • the role of subject matter experts and ‘trusted advisors.”
  • online and offline networking in a relationship driven market.

 

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Amtower Off Center

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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