Branding & marketing in GovCon

GovCon consultant Mike LeJeune of RSM Federal joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on branding and marketing...

Mike LeJeune, partner, RSM Federal

This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketing in GovCon.

Topics include:

  • Defining your market niche
  • Being able to enunciate your market position in 90 seconds or less
  • Why your capabilities statement is not etched in stone
  • The power of social media in GovCon
  • Staying on the radar

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