Branding & marketing in GovCon

Mike LeJeune, partner, RSM Federal

This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketing in GovCon.

Topics include:

  • Defining your market niche
  • Being able to enunciate your market position in 90 seconds or less
  • Why your capabilities statement is not etched in stone
  • The power of social media in GovCon
  • Staying on the radar

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Amtower Off Center


Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.