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Marketing strategies to boost small businesses
This week on Amtower Off Center, host Mark Amtower will discuss small business marketing strategies with Shirley Collier of Scale2Market.
This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.
Topics revolved around strategies for small business growth, including:
- understanding and controlling how your company is perceived in the market
- using data to assess market demand for what you do
- differentiating and carving out a niche
- focusing your limited resources for the best ROI
- reevaluating annually to determine if you need to pivot to grow
Copyright © 2024 Federal News Network. All rights reserved. This website is not intended for users located within the European Economic Area.
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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