Using content to grow your business

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This week on Amtower Off Center, Chris Parente of StoryTech Consulting, joins host Mark Amtower for a detailed discussion on content marketing.

Head shot of Christopher Parente
Christopher Parente, founder, StoryTech Consulting

Topics include:

  • defining the customer and understanding the personas that will be interested in your content
  • developing messaging that resonates
  • content objectives
  • content ROI
  • types of content
  • nurturing content through your funnel and gating

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Amtower Off Center

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

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