Hubbard Radio Washington DC, LLC. All rights reserved. This website is not intended for users located within the European Economic Area.
On Air: Federal News Network
Using content to grow your business
Chris Parente of StoryTech Consulting, joins host Mark Amtower on this week's Amtower Off Center for a detailed discussion on content marketing.
Best listening experience is on Chrome, Firefox or Safari. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
This week on Amtower Off Center, Chris Parente of StoryTech Consulting, joins host Mark Amtower for a detailed discussion on content marketing.
Topics include:
- defining the customer and understanding the personas that will be interested in your content
- developing messaging that resonates
- content objectives
- content ROI
- types of content
- nurturing content through your funnel and gating
Copyright © 2024 Federal News Network. All rights reserved. This website is not intended for users located within the European Economic Area.
Related Stories
Amtower Off Center
MONDAYS at Noon
Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
Related Stories
-
Branding & marketing in GovCon Amtower Off-Center
-
Trends in the government market Amtower Off-Center
-
The Visible Expert Revolution Amtower Off-Center