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How to Integrate Mobile Into Your Marketing Strategy
Understanding mobile marketing is a necessity. Using mobile to attract consumers and maintain their loyalty is how you make it successful.
You see it every day. Stop at a traffic light… look over… there’s someone looking at a mobile device. Or you’re in a meeting, there’s a break (or sometimes not)… there’s someone looking at a mobile device. Just walk down the street and look around… there are many “someones” looking at mobile devices. So why are a surprising number of businesses in the Washington DC area not utilizing mobile capabilities in their marketing strategies?
For years, industry experts have been forecasting that “this is the year of mobile,” but even those proclamations haven’t been enough to get many marketers to buy in. If you’re one of those, hopefully this article will help you get going!
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