Using Mass Media to Reach a Niche Market

Mass media can be an effective vehicle to reach your target audience but there are challenges to doing business with the government.

Using mass media to reach decision makers in the federal marketplace might evoke words like waste or inefficiency. In the Washington, DC area, however, mass media can be an extremely effective vehicle to reach this sought-after target audience. There are a number of unique marketing and sales challenges to doing business with the federal government. Laws prevent traditional wining, dining and entertaining, and the buying process continues to be more and more transparent. The consequences for trying to circumvent any of the rules can be devastating to a business. So how do you develop good relationships with federal government decision makers?

Using Mass Media to Reach a Niche Market

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