No One Simply Orders “Food” Off the Menu, Just As No One Buys Cyber Security

Federal Insights

No One Simply Orders “Food” Off the Menu, Just As No One Buys Cyber Security

In federal business development, establishing your unique selling proposition becomes extremely important and very difficult in hypercompetitive areas.

John Meyer@WTOPWFEDcustom

September 17, 2013 4:08 pm

< a min read

No One Simply Orders “Food” Off the Menu, Just As No One Buys Cyber Security The federal marketplace moves fast. Emerging markets become traditional markets in a matter of months. It wasn’t that long ago when companies were positioning themselves as leaders in “technology” or “communications.” These terms have become generic. Cyber security, mobile and health IT are areas that are quickly becoming broader and broader in their meaning. It is still important to associate yourself with these areas, but they can no longer be used as differentiators.

No One Simply Orders “Food” Off the Menu, Just As No One Buys Cyber Security

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