Do’s and Don’ts of Lead Generation

Federal customers can spend hours, days and even weeks researching goods and services that meet their needs at their price. Lead generators serve the important ...

Gwen Vito@WTOPWFEDcustom

December 30, 2015 11:00 am

< a min read

Federal customers can spend hours, days and even weeks researching goods and services that meet their needs at their price. Lead generators serve the important function of connecting customers and advertisers. Lead generation is the process of capturing a potential customer who is interested in a product, topic or service. These leads then help to develop the advertiser’s sales pipeline. Since the rise of online and social marketing strategies, this technique has undergone many recent changes. Use these easy-to-follow Do’s and Don’ts of lead generation to improve your marketing plan.

Do’s and Don’ts of Lead Generation

Top Stories