Today, agencies are expected to maintain a social media presence, not just a website. A new Manager’s Guide from the IBM Center for the Business of Government looks at social media efforts across the government and how they support the strategic goals of the administration. Ines Mergel is associate professor of Public Administration at the Maxwell School of Citizenship and Public Affairs at Syracuse University and author of the report. She joined Tom Temin and Emily Kopp on the Federal Drive to discuss what it means to be effective with social media.

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