Jim Cochrane: USPS grows business through better marketing

Federal Drive

Jim Cochrane: USPS grows business through better marketing

The Postal Service has always delivered the mail, always will. But in recent years it's grown its package business enormously. Mainly to survive. Jim Cochrane,...

Tom Temin@tteminWFED

July 11, 2016 11:42 am

< a min read

Jim Cochrane, chief marketing and sales officer, USPS

The Postal Service has always delivered the mail, always will. But in recent years it's grown its package business enormously. Mainly to survive. Jim Cochrane, chief marketing and sales officer, and the former chief information officer, at USPS, tells Federal Drive with Tom Temin how marketing has become a core postal function.