Jim Cochrane: USPS grows business through better marketing

The Postal Service has always delivered the mail, always will. But in recent years it's grown its package business enormously. Mainly to survive. Jim Cochrane, ...

Jim Cochrane, chief marketing and sales officer, USPS

The Postal Service has always delivered the mail, always will. But in recent years it's grown its package business enormously. Mainly to survive. Jim Cochrane, chief marketing and sales officer, and the former chief information officer, at USPS, tells Federal Drive with Tom Temin how marketing has become a core postal function.

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