The new rules of marketing and PR
Author and speaker David Meerman Scott returned to Amtower Off Center to discuss the expanding influence of web 2.0 tools in marketing and how these tools can b...
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This week on Amtower Off Center, host Mark Amtower interviewed social media author and speaker David Meerman Scott as the 7th edition of his book “The New Rules of Marketing and PR” comes out.
Topics for this discussion included:
- The continuing and expanding influence of web 2.0 tools,
- How these tools can be used for PR and damage control,
- Getting your content noticed,
- The expanding role of video and podcasts, and
- The rise of influencer marketing.
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