Marketing in the time of the coronavirus crisis

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This week on Amtower Off Center, host Mark Amtower interviews return guest Lee Frederiksen of Hinge Marketing on marketing under the current conditions brought about by the Coronavirus.

Topics include:

• overall marketing advice for trying times
• the big jump is using social networks to reach co-workers, customers and prospects
• the importance of “social etiquette” and social selling skills in the current environment
• new research from Hinge Marketing on how employees think their respective companies are doing under these circumstances
• the need to measure marketing programs more quickly and adjust