Hinge Marketing

  • Marketing tips to help grow your business

    Lee Frederiksen of Hinge Marketing joins host Mark Amtower on this week’s Amtower Off Center for a wide ranging discussion on brand differentiation, content creation, social selling, and how to leverage visible experts to help grow your business.

  • Marketing in the time of the coronavirus crisis

    Lee Frederiksen of Hinge Marketing joins host Mark Amtower on this week’s Amtower Off Center to discuss the state of marketing during the coronavirus pandemic.

  • The evolution of GovCon marketing

    Marketing industry executive Aileen Black joins host Mark Amtower on this week’s Amtower Off Center to discuss how innovative new marketing tools are helping companies get their message out to new and existing customers.

  • The 2019 High Growth Study

    Lee Frederiksen, managing partner of Hinge Marketing, joins host Mark Amtower on this week’s Amtower Off Center, to talk about his company’s recently released 2019 High Growth Study which examines why some federal contractors are doing better than their slower-growing peers.

  • Inside the buyer’s brain

    What are the challenges facing subject matter experts in the government market? Find out when Lee Frederiksen, managing partner of Hinge Marketing, joins host Mark Amtower on this week’s Amtower Off Center.

  • Marketing trends for contractors

    Hinge Marketing’s Lee Frederiksen joins host Mark Amtower on this week’s Amtower Off Center to discuss the new Hinge study: “2017 Government Services Research: Marketing & Growth Insights”. April 17, 2017

  • Developing a “visible expert” platform

    This week on Amtower Off Center, Lee Frederiksen, managing partner at Hinge Marketing, joins host Mark Amtower to discuss all facets of developing a “visible expert” status. December 19. 2016

  • The keys to a successful referral strategy

    Lee Frederiksen, founder and managing partner at Hinge Marketing, joins Mark Amtower on Amtower Off Center, to discuss how to create a successful referral strategy for your company. June 13, 2016

  • Tips on how to be a “visible expert”

    Lee Frederiksen of Hinge Marketing joins host Mark Amtower to discuss how you can become a “visible expert” in the federal market. September 29, 2015

  • All things LinkedIn

    Chuck Brooks, vice president for DHS at Xerox, and Lee Frederikson, managing director of Hinge Marketing, will discuss how to leverage LinkedIn at your agency or company. September 1, 2014