Developing a “visible expert” platform

Head shot of Lee Frederiksen
Lee Frederiksen, Hinge Marketing

(This show originally aired on November 7, 2016)

This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen of Hinge Marketing  on all facets of developing a “visible expert” status.

Topics include:

  •  expertise as a differentiation strategy
  • key elements in building a subject matter expert/visible expert platform
  •  marketing yourself as an expert
  •  the role of content marketing
  •  leveraging social networks

Amtower Off Center


Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.