Developing a “visible expert” platform

(This show originally aired on November 7, 2016)

This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen of Hinge Marketing  on all facets of developing a “visible expert” status.

Topics include:

•  expertise as a differentiation strategy
• key elements in building a subject matter expert/visible expert platform
•  marketing yourself as an expert
•  the role of content marketing
•  leveraging social networks