The keys to a successful referral strategy

Lee Frederiksen, founder and managing partner at Hinge Marketing, joins Mark Amtower on Amtower Off Center, to discuss how to create a successful referral strat...

Headshot of Lee Frederiksen
Lee Frederiksen, Hinge Marketing

(This show originally aired on March 21, 2016)

This week on “Amtower Off Center”, host Mark Amtower interviews Lee Frederiksen, founder and managing partner at Hinge Marketing. on a new Hinge report, the Referral Marketing Study. Topics include:

  • the role being a “visible expert” plays in getting referrals
  • how client relationships and social relationships drive referrals
  • why and how content plays a significant role in referrals
  • how giving referrals leads to getting referrals
  • why web sites remain a critical part of the referral equation

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