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GovCon marketing tactics in 2022
Lee Frederiksen of Hinge Marketing joins host Mark Amtower on this week's Amtower Off Center to discuss marketing tactics that government contractors should use...
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This week on Amtower Off Center, Lee Frederiksen of Hinge Marketing joins host Mark Amtower to discuss what marketing tactics contractors should focus on in FY 2022.
Topics include:
- digital marketing transformation
- leveraging research to better understand prospect and customer needs
- SEO and other web site elements
- developing content that gets past the “short attention span” syndrome
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Amtower Off Center
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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.
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