The benefits of being a ‘visible expert’

Lee Frederiksen of Hinge Marketing joins host Mark Amtower on this week's Amtower Off Center to discuss his company's updated research on "The Visible Expert".

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This week on Amtower Off Center, host Mark Amtower and return guest Lee Frederiksen of Hinge Marketing discussed Hinge’s updated research on “The Visible Expert”.

Headshot of Lee Frederiksen
Lee Frederiksen, Hinge Marketing

Topics included:

  • How visible experts differentiate
  • How visible exerts collaborate with other visible experts
  • How an expert maintains relevance as an expert
  • How visible experts help their respective companies win more business, and
  • Why companies should invest in developing their internal visible experts.

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