The benefits of being a ‘visible expert’

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This week on Amtower Off Center, host Mark Amtower and return guest Lee Frederiksen of Hinge Marketing discussed Hinge’s updated research on “The Visible Expert”.

Headshot of Lee Frederiksen
Lee Frederiksen, Hinge Marketing

Topics included:

  • How visible experts differentiate
  • How visible exerts collaborate with other visible experts
  • How an expert maintains relevance as an expert
  • How visible experts help their respective companies win more business, and
  • Why companies should invest in developing their internal visible experts.

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.