Inside the buyer’s brain

What are the challenges facing subject matter experts in the government market? Find out when Lee Frederiksen, managing partner of Hinge Marketing, joins host M...

(This show originally aired on December 10, 2018)

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This week on Amtower Off Center, host Mark Amtower interviews Lee Frederiksen, managing partner of Hinge Marketing on the elements and activities of being a subject matter expert.

Head shot of Lee Frederiksen
Lee Frederiksen, Hinge Marketing

The discussion revolves around a newly released study, “Inside the Buyer’s Brain”.

Topics include:

  • the difficulty in maintaining brand equity and awareness for SMEs
  • how SMEs are found by clients and prospects
  • what buyers are looking for when they hire SMEs
  • how more buyers are placing importance on retaining SMEs

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