Inside the buyer’s brain

(This show originally aired on December 10, 2018)


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This week on Amtower Off Center, host Mark Amtower interviews Lee Frederiksen, managing partner of Hinge Marketing on the elements and activities of being a subject matter expert.

Head shot of Lee Frederiksen
Lee Frederiksen, Hinge Marketing

The discussion revolves around a newly released study, “Inside the Buyer’s Brain”.

Topics include:

  • the difficulty in maintaining brand equity and awareness for SMEs
  • how SMEs are found by clients and prospects
  • what buyers are looking for when they hire SMEs
  • how more buyers are placing importance on retaining SMEs

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