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This week on Amtower Off Center, Martin Reeves. chairman of the BCG Henderson Institute and senior vice president of the Boston Consulting Group, joined host Mark Amtower for a discussion of The Imagination Machine, Reeve’s new co-authored book.

Topics included:

• Background on Boston Consulting Group and Bruce Henderson’s pioneering ideas on business strategy;
• How businesses employ “counterfactual thinking” to devise new ways of doing business or developing new products;
• How artificial intelligence is playing an increasing role in some managerial tasks;
• How to combat hierarchical thinking and to develop a culture of imagination; and
• Examples of innovation during the pandemic.

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