The impact of PR in GovCon

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Public relations guru Joyce Bosc, president and CEO of Boscobel Marketing Communications, joined host Mark Amtower on this week’s Amtower Off Center for a lively and wide-ranging discussion on the continuing impact of PR in GovCon.

Topics include:

• The role of traditional PR.
• The evolution of PR during the web era, including web 2.0 and social networks.
• PR and account-based marketing.
• PR and opportunity-based marketing.

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