The impact of PR in GovCon

Best listening experience is on Chrome, Firefox or Safari. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

Public relations guru Joyce Bosc, president and CEO of Boscobel Marketing Communications, joined host Mark Amtower on this week’s Amtower Off Center for a lively and wide-ranging discussion on the continuing impact of PR in GovCon.

Topics include:

The role of traditional PR.
The evolution of PR during the web era, including web 2.0 and social...

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Best listening experience is on Chrome, Firefox or Safari. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.

Joyce Bosc, president & CEO, Boscobel Marketing Communications

Public relations guru Joyce Bosc, president and CEO of Boscobel Marketing Communications, joined host Mark Amtower on this week’s Amtower Off Center for a lively and wide-ranging discussion on the continuing impact of PR in GovCon.

Topics include:

  • The role of traditional PR.
  • The evolution of PR during the web era, including web 2.0 and social networks.
  • PR and account-based marketing.
  • PR and opportunity-based marketing.

 

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Amtower Off Center

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Hosted by nationally-known speaker and consultant Mark Amtower, the show highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Follow Mark on Twitter. Subscribe to Amtower Off Center’s audio interviews on Apple Podcasts or PodcastOne.