For the first time, even Americans are watching TV as much as they are online, finds a survey by Forrester Research.

The research shows Americans now spend on average of 13 hours doing each activity, the Wall Street Journal reports.

The numbers don’t reflect less TV watching. Rather, people are now spending less time listening to the radio and reading newspapers and magazines.

Online shopping and social media have seen the biggest rise in popularly since 2007, the survey found. Use of social network sites like Facebook jumped from 15 percent in 2007 to 35 percent today, the Journal reports.

Twitter is fast-growing as a social network sites for online Americans, according to a survey by the Pew Internet and American Life Project.

Twitter, which launched in 2006, is now used by 8 percent of the online American population, the survey found.

In a previous survey, Pew asked people if they used Twitter or another service to share or see updates. In August 2008, 6 percent of internet users said “yes” to that question; in September 2010, that number jumped to 24 percent.

The survey also found that Twitter is particularly popular among “young adults, minorities, and those who live in cities,”

(h/t@aaron_w_smith for the link.)

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