The founder and CEO of the local lifestyle brand and community blog Girls’ Night In wanted to help “boss women to celebrate staying in instead of going out.”

Alisha Ramos says her brand is popular because it includes her weekly newsletter listing activities for staying in, ranging from self-care to self-improvement.

“I think that if I look at myself, and who I am as a person, and what I enjoy doing, I really love staying in. I’m a very introverted person,” said Ramos.

Despite many other women feeling the same, she said that there was “a social pressure to go out and party, especially if you’re younger.” Girls’ Night In, Ramos said, hopes to relieve some of that pressure.

Since launching in February 2017, Ramos said the blog has been “incredibly rewarding, and very surprising, definitely.” Starting with 300 subscribers, the blog has grown to almost 10,000 readers.

“I’m gonna get a little nerdy with newsletter jargon, but if you look at our average open rate, it’s 54 percent, consistently, which is industry-crushing,” Ramos told What’s Working in Washington.

“A newsletter is a really great entry point for anyone, I think, to get their point out there and create a dialogue with fans.”

From cultivating a targeted, engaged audience in its community, Girl’s Night In has been approached by multiple brands for avenues of advertisement revenue. “We are definitely looking at an editorial income stream, but maybe not as banner ads, something a little more creative,” she said.

Above just revenue, though, Ramos said that “our mission at Girl’s Night In is to help women take a break, relax, and recharge; and have a community of women who support that idea and celebrate that idea.”

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