The reorganization at the Veterans Affairs Department is a rebranding effort in many ways. VA Secretary Bob McDonald will hire a chief customer service officer to try to reverse an image of poor quality care for its customers. Kim Hayes, CEO and co-founder of Ambit Group, is also a finalist for Executive of Year at the 2014 GovCon awards. She told In Depth with Francis Rose about Ambit Group’s data-centric approach to agency reorganization.

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