The Army says previous campaigns have told audiences too much of what they already know about military service. The latest effort aims to “surprise” the Generation Z audience that constitutes the current recruiting pool.
The Pentagon-based Army Marketing and Research Group ceased to exist at the start of this month. Officials say they’re replacing it with a Chicago-based office that will seek to modernize the Army’s public messaging campaigns.
Back-end IT upgrades and more “virtual” recruiting are part of the Army’s plan to address recruiting shortfalls.
In effort to build a better talent pipeline and foster more collaborative, working relationships between government and universities, the Volcker Alliance has announced the creation of two “government-to-university” councils in Kansas City, Missouri, and Austin, Texas.
The Army plans to arm its recruiters with neighborhood-by-neighborhood market research data and diversity its marketing messages in an effort to boost accession rates.
The Volcker Alliance is leading a series of discussions with colleges and universities across the country to develop best practices for preparing and recruiting the next generation of talent to government.
In today’s Federal Newscast, former Navy commander Troy Amundson was sentenced to more than two years in prison for accepting gifts from the now infamous contractor Leonard Francis.
Air Force leaders have been saying for the last several years that their service is too small to perform the missions the nation’s likely to ask of it.
In today’s Federal Newscast, Air Force Secretary Heather Wilson laid out a plan to add 74 squadrons, but said the service does not have specifics for what kind of aircraft it may need to buy.
As the FBI looks to move to the cloud and share data more easily, the agency says it has the funding it needs to hire data experts across all 56 of its field offices.