May 4, 2015 — This week on “Amtower Off Center”, host Mark Amtower interview Lisa Dezzutti and Monica Mayk of MarketConnections, on the changing landscape of marketing to the government.

Topics include:

• the top marketing challenge- finding and reaching decision makers
• what media are best for contractors to reach and influence Feds
• the disconnect between what feds want to see and what marketing materials contractors produce
• how shrinking Federal budgets impact marketing
• the rise of content marketing and which content delivery tools have the most impact

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