End of FY marketing challenges

Amtower Off-Center

End of FY marketing challenges

What are some of the top marketing issues impacting federal agencies at the end of this fiscal year? Find out when VMware's Christina Morrison and Akima's Pete...

July 16, 2017 5:58 pm

< a min read

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(This show originally aired on July 17, 2017)

This week on “Amtower Off Center”, host Mark Amtower interviews Christina Morrison of VMware and Peter Jacobs of Akima on marketing issues impacting the end of the fiscal year.

Head shot of Morrison and Jacobs — Christina Morrison & Peter Jacobs

Topics include:

the impact of having the budget approved late in the FY
preparing for FY in a year-round marketing mode building momentum at Q4
issues facing both product and services companies as end of FY approaches
setting up the pipeline and demand generation well in advance of the 4th quarter
working with field sales to create programs