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The rise of ‘relevance’
Lee Frederiksen, managing partner of Hinge Marketing, joined host Mark Amtower on Amtower Off Center to discuss the rise of relevance, and its importance in hig...
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This week on Amtower Off Center, Lee Frederiksen, managing partner of Hinge Marketing, joined host Mark Amtower to discuss the rise of relevance and its importance in high growth professional services companies.
Topics discussed included :
- How important are you to your clients and what are the prospects for their pressing business issues?
- How does being relevant impact your growth?
- How do you best determine what is relevant to your clients and prospects, and
- The power of thought leadership in GovCon.
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