Amplifying your brand in the GovCon market

Amtower Off-Center

Amplifying your brand in the GovCon market

How are communications and public relations evolving in the GovCon market? Host Mark Amtower discusses the evolving nature the two concepts in the government...

March 20, 2019 7:18 am

< a min read

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This week on Amtower Off Center, host Mark Amtower interviews Evan Weisel, Tony Welz and Stephen Mackey of W2 Communications on the evolving nature of communications and PR in GovCon.

Group photo of Mackey, Weisel and Welz — Stephen Mackey, Evan Weisel and Tony Welz, W2 Communications (Left to right)

Topics include:

The PR coup at the RSA Conference 10 years ago when W2 got their clients in front of media for hours by staging an invitation only Texas Hold’em poker tournament at RSA
Evolution of the CYBERTACOS networking event
Continuous morphing and use of web 2.0 tools to identify and communicate targeted audiences
Re-emergence of podcasts and the continuing popularity of video
Leveraging social networks like LinkedIn