In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.
Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests, and innovative ideas.
Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state, and local audiences.
As marketers strive to ensure their marketing campaigns are resonating with their government prospects and customers and it’s important that they map to the Mission of Government.
From tech startups to large enterprise tech leaders and everyone in between, Market Chat helps companies walk away with new knowledge on ways to increase your company’s thought leadership around your products and services.
In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.
On this Episode of Market Chat, we will discuss:
Apply what you’ll learn from this Market Chat to become more knowledgeable on trends and technology that federal government buyers are watching to make better marketing and sales decisions and have your company viewed as a B2G thought leader.
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CEO, Advanced Technology Academic Research Center (ATARC)
Vice President, Public Sector Marketing, TD Synnex Public Sector
Director of Federal & National Sales, WTOP | Federal News Network | 2060 Digital
Co-Founder and Executive Vice President, Government Marketing University
CEO, Advanced Technology Academic Research Center (ATARC)
A respected thought leader in the Federal IT community, Tom Suder is Founder and President of the Advanced Technology Academic Research Center (ATARC).
Tom is a two-time winner of a Federal 100 Award, a prestigious honor that recognizes government and industry leaders who played pivotal roles in Federal IT and made a difference in the way technology transformed the government.
He is the co-author of over numerous White Papers that were published both through ATARC and jointly by MITRE and ATARC following collaboration sessions during the ATARC Federal IT Summit Series. Topics of these educational symposiums include Mobile Technology, Cloud & Infrastructure, Data & Analytics, Artificial Intelligence, DevOps, Cybersecurity, Health IT, Network Transformation, the Internet of Things, Digital Transformation and more.
Vice President, Public Sector Marketing, TD Synnex Public Sector
Tom Mahoney is Vice President, Public Sector Marketing for TD SYNNEX Public Sector, where he is responsible for demand generation, brand development, marketing communications, digital marketing, and marketing operations functions. Tom and his team have developed TD SYNNEX Public Sector's go-to-market strategy, persona-based public sector marketing database, modernized marketing technology stack, programmatic approach to strategic campaign planning, and management of content programs such as the online buyer community websites under the GovHub program.
Tom's career spans more than 20 years in B2G/B2B and B2C marketing, with over 10 years' experience in building public sector marketing strategies at all levels of government. Tom joined TD SYNNEX from Navient, Inc., a Fortune 500 financial services company where he held the position of Managing Director, Business Development Operations for Government. Tom's B2G expertise includes go-to-market strategy, development and execution, brand development, marketing communications, digital marketing, and marketing operations. Tom holds a B.A. in English from James Madison University.
Director of Federal & National Sales, WTOP | Federal News Network | 2060 Digital
Born into media, Jeffrey Wolinsky grew up in a family-owned and operated full-service advertising agency where marketing and advertising were part of the menu at the dinner table. For the past 20 years he has worked with hundreds of local and national companies on creative media concepts and execution.
Jeffrey currently is a director of federal and national sales for WTOP and Federal News Network. WTOP is the number-one revenue-producing radio station in the country and has evolved from a radio station into a digital news organization that currently provides outreach to its massive radio, digital, and social audiences. In addition, it offers external digital services to its clients so that WTOP can provide marketing services beyond its proprietary audience, helping clients target any audience through digital marketing. Jeffrey has delivered 3 main stage original speeches at GAIN, the premier event for Government Marketers from the Government Marketing University and has been featured on numerous podcasts as well as part of many panel discussions.
He’s a certified facilitator of the creative problem-solving process and a five-time finalist and 2013 winner of the National Sales Manager of the Year Award presented by Radio Ink, a leading trade publication. A graduate of University of Maryland’s Robert H. Smith School of Business, Jeffrey coaches youth sports and cheers on Maryland basketball; he brings his three sons to as many of their games as possible.
Co-Founder and Executive Vice President, Government Marketing University
Stephanie Geiger has 16+ years of experience in U.S. Public Sector marketing with various leadership roles at Professional Services firms, Value-Added Resellers, and Original Equipment Manufacturers (OEMs). Most recently she held the role of Senior Vice President of the Virtual Marketing Division at Sage Communications. There she directed the strategy, planning, and implementation of integrated public sector marketing campaigns for technology companies and government contractors.
In 2015 Geiger helped to co-found Government Marketing University, filling the need for a marketplace of knowledge to support professionals responsible for marketing and selling into the U.S. Public Sector. Her passion is for helping to enable others in expanding their knowledge and gain in-depth insight into this unique marketplace. As Executive Vice President, she leads the company's business operations, setting the annual strategic plan to ensure the mission of "For the People. By the People" remains at the forefront of all that Government Marketing University brings to this amazing community.
She is a member of the American Marketing Association (AMA), James Madison University Alumni, die hard CAPS fan and lover of travel and great food.