Researchers investigate how social media can help Army reach younger recruits
The Army hired the RAND Corporation to examine its use of social media for a sense of what information appeals to potential recruits.
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The Army hired the RAND Corporation to examine its use of social media. It wanted to better understand what information appeals to potential recruits and what might be markers for recruitment potential. For some of what it learned, RAND senior economist Jennie Wenger spoke with Federal Drive with Tom Temin.
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