The Army says previous campaigns have told audiences too much of what they already know about military service. The latest effort aims to “surprise” the Generation Z audience that constitutes the current recruiting pool.
The Pentagon-based Army Marketing and Research Group ceased to exist at the start of this month. Officials say they’re replacing it with a Chicago-based office that will seek to modernize the Army’s public messaging campaigns.
After missing the mark last year, the Army thinks it will get the soldiers it needs in 2019.
The Army hired the RAND Corporation to examine its use of social media for a sense of what information appeals to potential recruits.
GAO’s Director of defense capabilities and management issues, John Pendleton, joined Federal Drive with Tom Temin for the highlights.