army recruiting

FILE - A woman checks her phone in Orem, Utah, on Nov. 14, 2019. A survey of people ages 16 to 40 finds that millennials and Generation Z follow the news, but they aren't that happy with what they're seeing. The study conducted by The Associated Press-NORC Center for Public Affairs Research and the American Press Institute says 79% of people follow news daily, contrary to perceptions that many are tuned out. (AP Photo/Rick Bowmer, File)

The Army sets its sights on Gen Z

In today’s Federal Newscast, the Army Enterprise Marketing Office is modernizing its efforts to help reach Generation Z.

Federal Newscast

Army plans major changes to recruiting after falling short of 2023 goals

Army

(U.S. Army photo by David Overson)

Soldiers participate in equal opportunity training at Fort Eustis, Virginia, June 23, 2020. The 60-hour course is designed to prepare Soldiers to be equal opportunity advisers in their respective units. (U.S. Army photo by David Overson) (Photo Credit: David Overson)

Army changes tack in how it trains recruiters

Army

Recruiting struggles continue across the military

Federal Newscast

Noah Ogrydzniak, Sumner Ogrydzniak, Cole Ogrydzniak

Some trends in America prompting a new marketing approach to recruit soldiers

Army

Secretary of Defense James Mattis hands a graduating cadet his diploma while congratulating him during commencement ceremonies at the United States Military Academy, Saturday, May 27, 2017, in West Point, N.Y. Nine Hundred and thirty six cadets received their diplomas, most of whom will be commissioned as second lieutenants in the army. (AP Photo/Julie Jacobson)

The Army tries a new tactic to fill its pipeline with future officers

Army

Army recruiting challenges mean force could shrink by tens of thousands more soldiers

Army

Sen. Chuck Grassley, R-Iowa, speaks as FBI Director Christopher Wray testifies before the Senate Judiciary Committee on Capitol Hill in Washington, Tuesday, March 2, 2021. (Mandel Ngan/Pool via AP)

Senator looking into potential pay abuse at ATF

Federal Newscast

Army FORSCOM faces changes in troops’ needs, equipment and more

Army

Current Army budget may make modernizing more difficult

Army

Soldiers with the 1st Battalion, 16th Infantry Regiment, 1st Armored Brigade Combat Team, 1st Infantry Division confirm the zero on their M4A1 carbines during advanced rifle marksmanship training on a range near Smardan, Romania, June 5, 2019. Advanced marksmanship training helps prepare the Soldiers of the 1-16th Infantry to be a lethal asset to NATO allies in support of Atlantic Resolve. (U.S. Army photo by Sgt. Jeremiah Woods)

With new ad campaign, Army wants to highlight its ‘breadth and depth’

On DoD

Army stands up Chicago-based marketing operation to help bolster recruitment

The Pentagon-based Army Marketing and Research Group ceased to exist at the start of this month. Officials say they’re replacing it with a Chicago-based…

Army

Army on track to meet its smaller 2019 recruitment goals

After missing the mark last year, the Army thinks it will get the soldiers it needs in 2019.

Reporter's Notebook

Researchers investigate how social media can help Army reach younger recruits

Federal Drive

The Army hired the RAND Corporation to examine its use of social media for a sense of what information appeals to potential recruits.