How real-time marketing can help your business

Amtower Off-Center

How real-time marketing can help your business

Web 2.0 guru David Meerman Scott joins host Mark Amtower for a discussion on leveraging real-time marketing to your company\'s advantage. January 17, 2011 (Enco...

Mark Amtower

January 18, 2011 1:00 pm

< a min read

wfedstaff | June 3, 2015 7:53 pm

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(This show originally aired January 3, 2011)

January 17, 2011 — Host Mark Amtower interviews best-selling business author and Web 2.0 guru David Meerman Scott regarding Mr. Scott’s latest book, Real-Time Marketing & PR (Wiley).

Topics covered include why real-time marketing and PR is important, how to leverage it to your company’s advantage, how to overcome C-level resistance in using Web 2.0 PR tools, and what the best tools are: video, blogs, social networks, e-books, podcasts, Web radio and more.

Examples of how companies and government organizations use these tools are discussed during the show.