October 29, 2012 — This week on Amtower Off-Center, host Mark Amtower interviews best-seller and marketing guru David Meerman Scott on trends in social media and his new book NewsJacking.

Other topics discussed include:

• the new tools of online marketing
• skills needed to succeed in online marketing and newsjacking
• the need to have a “real time” mindset if you wish to newsjack
• how to interject your views on breaking news (how to newsjack)
• venues used to get on the radar of mainstream media
• and much more

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